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In 2026, Pamela Anderson and lipstick might not seem that synonymous, since the actress has pared down her beauty routine and taken a more bare-faced approach compared to her Baywatch glam era. But in the 90s and early 00s, Pamela Anderson’s lipstick shade was everything. As we lean more and more into nostalgia and the magic of Y2K girlhood, some of the most tried-and-true trends from the early 00s are back in our closets and makeup bags—including the frosted pink lipstick that went viral long before that was ever even a thing.

Before social media, we didn’t have direct access to celebrities in the way that we do now. Instead, we relied on magazine interviews to determine which makeup they (and their glam team) swore by, making it a bit tricky to get our hands—or, in this case, our pouts—on their go-to products. Unless you scoured the glossy pages of fashion magazines and dog-eared them for future reference, Pamela Anderson’s Y2K lip combo was elusive. But now we finally know exactly what The Naked Gun star used to achieve that ideal shade of ballet slipper blush on her lips.
After scouring a 2002 newspaper article for details, vintage makeup collector Erin Parsons found the exact frosted pink lipstick that still has a grip on us. Unfortunately, the formula Pam used—Lancôme Lipstick in the shade “Naif”—was discontinued. And, while you can still snag some tubes on eBay, we’re not about to put decades-old lipstick on our pout. Luckily, Parsons conducted extensive field research to find modern shades that look exactly the same. And, after testing 40 frosted lipsticks, she says L’Oréal Paris Colour Riche Satin Lipstick in Mauved is the best match.
In addition to this Pamela Anderson drugstore lipstick dupe, there are a few other shimmering shades worth considering, including a pick for deeper skin tones and one that Parsons also recommended during her search for the best shade.
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