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The 15 Best Beauty Launches in April

By Gina Vaynshteyn

15 Best Beauty Launches in April 2026 — Processed with VSCO with c1 preset

Gina Vaynshteyn

Editorial Director

ginainterrupted

Urban Decay Lip Toy Long-Lasting pH Hydrating Lip Oil Stain

$24 Buy Now at Sephora

$24 Buy Now at Ulta

“I’m shocked this new lip oil stain isn’t getting more buzz, because it’s one of my favorite launches of the YEAR. The formula is a hybrid lip oil-lip gloss that has a pH-changing element, so each shade looks slightly different on everyone. My favorite is Drizzled, which is a pretty mauve that look like “my lips but better.” I love how it gives me long-lasting color and hydration, so I don’t have to reapply every single time I chug water or have a snack. All the shades smell divine, too.” –Gina Vaynshteyn, AVP, Commerce

Rhode Limited Edition “Banana Peel” Peptide Eye Prep Depuffing Eye Patches

Rhode Limited “Banana Peel” Edition Peptide Eye Prep Depuffing Eye Patches

$25 Buy Now at Sephora

$25 Buy Now at Rhode

“I personally wasn’t a fan rhode’s hero products until I tired these eye patches. I nearly pulled an all nighter to pack for a flight the next day and had puffy eyes in the AM. I put these to the test, and my eyes felt so cooled and hydrated after—not to mention the yellow and brown design is cute as heck.” –Kaili JiMei, Social Media Manager

OO!Brush

$60 Buy Now at OOBrush

“”The OO!brush is one of the most unique hair tools I have ever used. It’s powered by harmonic resonance technology, using rhythmic pulses to gently and effectively comb through knots. As someone with ultra-long hair who gets a lot of tangles, I was a bit skeptical about how well this would work. After testing it out, I am amazed by how easily it rakes through my tangles without tugging or pulling out strands (my regular hairbrush ends up with way more strands after a detangling session compared to this device). The pulses also create a massage-like sensation that feels so good on the scalp.” –Jessie Quinn, Commerce Writer

MANYO Glutathione 7 Dark Spot Serum Patch

On Sale 27% off

$16 Buy Now at Amazon

$19 Buy Now at Olive Young

“These rubber sheets , which promise to brighten your skin within seven days, can be stuck on your face in a large flower-shaped patch for bigger dark spots or torn into four smaller hearts to tackle hyperpigmentation on multiple areas. I left them on overnight and saw stubborn dark spots created by my glasses on my nose visibly brighter by the morning.” – Jason Pham, Managing Editor

Beauty of Joseon Dayscreen 2-in-1 SPF 30 Moisturizer with Green Tea-HA + Ceramides

$20 Buy Now at Sephora

$20 Buy Now at Kohl’s

“Korean SPF has long been adored for its, some say better than U.S.-made, formulas, and Beauty of Joseon has led the pack for awhile. The brand just launched a new 2-in-1 moisturizer-sunscreen that’s designed for every skin type. As someone who breaks out easily, I tested it on a sunny day at the zoo, and loved how well it performed, and how nicely it played with my makeup (no pilling, and it truly did feel weightless). It’s a beautiful formula and a good price point—my only qualm is that I wish it was SPF 50!” -Gina

Soft Services Theraplush Mother of Pearl Gift Set

On Sale 15% off

$114 Buy Now at Soft Services

“I already own the fragrance-free Refillable Overnight Retinol Hand Repair Cream that comes in the yellow applicator, but the Mother of Pealrs set is a godsend and STUNNING. Plus, it comes with a refill pod of the fragrance free formula, hold formula, and xtra milk formula by DedCool. The set is expected to last up to 4 months with pumps per night. The special-edition refillable case is featured in an antique pearl finish—designed to live on nightstands and serve as a reminder to apply before bed.” –Kaili

Personal Day Unplug Blackhead-Melting Nose Strips

$18 Buy Now at Revolve

“I don’t have acne-prone skin, but I do get blackheads and build-up on my nose, so I was immediately intrigued by these nose strips. Unlike other designs (which essentially rip the impurities out of your pores and, TBH, haven’t worked well on me), these ones are designed to gently loosen up the gunk, making it easier to extract them from your nose. This helped me several times when dealing with some peskier blackheads in the crevice of my nose—one gentle squeeze and the blackheads popped out.” –Jessie

H&M x Bubs Beauty Collections

$8-$10 Buy Now at H&M

“This H&M x Bubs collab was meant for the gummy candy lover. Each product in the line is inspired by the Swedish candy brand Bubs, ranging from Watermelon to Berry Vanilla. The collection includes lip oils, lip mask, body mists, claw clip, and a puffy Bubs bag. The fragrances are super yummy, and the formulas are incredibly hydrating. The price points are yummy, too.” –Gina

K2O by Sprinter Skin Hydration Packets

K2O by Sprinter Skin Hydration Packets

$20 Buy Now at Sprinter

“The pivot from booze to skincare water is a little confusing (not gonna lie), but the packets are delicious (my favorite is strawberry lychee) and encourage me to drink more water. Whenever I crank up my H2O consumption, I almost immediately notice that my skin looks healthier, so it’s unclear whether it’s the K2O or just plain old water making my skin glow, but I’m not complaining. The tldr; of it all is that this is a “skin hydration” supplement that contains electrolytes, hyaluronic acid that you drink, and collagen peptides. All of which help you retain water and, in theory, help quench your skin.” –Gina

Innersense Air Dry Styling Cream

$30 Buy Now at Ulta

“My natural hair is wavy, but it’s hard to get a good curl pattern going since the weight of my long hair tends to soften things up a bit and make them go flat. This new air-dry styling cream gave me texture I didn’t know I had. One small dime-sized amount helped me lock in the waves that form when my hair is wet, as well as the extra crimps caused by scrunching my hair in my hands. It’s definitely going to be my go-to product for summer strands.” –Jessie

DIME Stay Awhile Perfume

$62 Buy Now at DIME

“The time to make the switch to summer perfumes is here, and DIME’s new fragrance ‘Stay Awhile’ will become your new go-to. It’s mine, at least. It smells like I’m on vacation in an expensive hotel in Maui: pistachio-vanilla awash with luxe cashmere musk. It’s elevated beach-y and truly divine—I keep getting compliments wherever I go.” -Gina

Phlur Shimmering Body Oil in “Beach Skin”

Phlur Shimmering Body Oil in “Beach Skin”

$45 Buy Now at Phlur

$45 Buy Now at Nordstrom

“Shimmer is back, baby! And the millennial in me that grew up slathering glitter all over her limbs is rejoicing. This shimmering body oil smells like summer (coconut, vanilla, bergamot, and pink pepper notes) and leaves behind a buildable shimmer that is so perfect for dressy events (I’m wearing it to an awards show later!)” -Gina

Curology Jolly Rancher Blue Raspberry Lip Treatment

$12 Buy Now at Curology

“This nostalgic collab, which tastes exactly like the blue raspberry Jolly Ranchers of your childhood, uses a unique technology to start as a blue tint before transforming into a subtle pink with the PH of your lips. It also currently comes for free with any new Curology subscription.” –Jason

Birkenstock Plant-Based Nail Polish

$12 Buy Now at Birkenstock

“I must’ve been living under a rock because Birkenstock has a whole Care Essentials line—and nail polish is the newest extension. I got to test the polishes last month, wearing a red mani that lasted me about a week. Though I can’t confirm that were any more long-lasting than the next advertised polish, the cool thing about these is that they’re made with natural ingredients like sugar beets and cane So they smell a bit softer and cleaner than typical polish. The product also feels like a natural fit for Birkenstock, enforcing the idea of a full foot care routine. The shades were also created with fashion in mind, each with a color corresponding Birkenstock sandal.” –Kaili

Cryo Rubber™ Sorbet Icy Facial Mask

$26 Buy Now at Sephora

“If you’re lucky and have the time in the morning—I’m talking like, ten minutes—this depuffing mask is a skincare godsend. The concoction comes in powder form which you add water to, and stir. It turns into this pink slush that you apply to your face. I was worried it would be TOO cold, but it’s this really satisfying, subtle cool feeling. After the ten minutes are up (during this time I’ll drink coffee or feed my toddler breakfast), your skin is left less inflamed, tighter, and brighter. I’d use this mask every day if I could!” –Gina