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Every brand has its signature sale—the one shoppers look forward to all year. For outdoor retailer REI, it’s the Anniversary Sale. This huge savings event is just around the corner, starting on May 15. If you want to shop smart and get everything on your wishlist before it potentially sells out, we broke down everything you should expect and need to know about REI’s May 2026 Anniversary Sale—including important dates, can’t-miss deals, and how to increase your savings.
REI’s 2026 Anniversary Sale kicks off on May 15 and ends on May 25. Keep an eye out for special deals happening May 15 through May 17 and May 18 through May 25.
REI will slash the prices of over 6,000 products by 25% during this year’s anniversary sale. It will also have special deals running from May 15 to May 17. Get ready to save 40% on REI’s Co-op Magma 30 Sleeping Bag and REI’s Co-op Half Dome 2 Tent with Footprint (the earthen gray colorway) on opening weekend. Also, REI Co-op gear will be 25% cheaper from May 18 through May 25. Members will be able to increase their savings even more with exclusive coupons and ways to shop. Here’s a list of specific discounts to look out for, as stated in the retailer’s press release, but you can also check out REI’s Anniversary Sale catalog for exact products and deals.
All are welcome in REI’s Anniversary Sale, but you should consider becoming an REI member to score exclusive deals, coupons, and more.
First and foremost, you should get an REI membership because of its price. The only money you’ll ever have to pay is $30 just once and then you can use the membership for the rest of eternity. Considering how much other retailers’ memberships cost these days, REI’s offers exceptional value.
Yes, REI’s Anniversary Sale is widely considered the retailer’s biggest savings event of the year. It typically offers the steepest markdowns and best member coupons. If there’s any REI sale to hold out for, it’s the Anniversary Sale.
| Sale | Typical Timing | Why Shop the Sale |
|---|---|---|
| Anniversary Sale | Mid–late May (around Memorial Day) | The biggest sale of the year; steepest discounts + member coupons |
| Member Moments / Member Days | March | Mostly a coupon-focused event for members |
| July 4th / Summer Sale | Late June–early July | Smaller seasonal discounts |
| Labor Day Sale | Late August–early September | Solid camping and hiking markdowns, but smaller than the Anniversary Sale |
| Gear Up Get Out Sale | Early–mid November | REI’s Black Friday alternative sale; the second-biggest sale of the year |
| End-of-Year / Winter Clearance | December–January | Lots of clearance items and seasonal leftovers |
If you can’t wait until May 15 to save at REI, the retailer has a wide range of ongoing deals, across the sale section, clearance, and REI outlet (take up to 40% off). Right now, scoop up Patagonia, The North Face, On, and more top brands for much less. Here are a few deals we wanted to shout out:
The StyleCaster shopping team is dedicated to finding the best products, brands, services, sales, and deals across fashion, beauty, lifestyle, and entertainment. We make sure to stay on top of the latest trends, too. From knowing a brand’s offerings like the back of our hands to updating prices to hunting down discount codes and hacks to identifying alternatives, we do a thorough job at suggesting products that deserve your attention and money. Additionally, our commerce writers and editors have previously covered a vast array of online sales, so we know a thing or two about which of savings events are worth checking out. This story’s author, StyleCaster commerce editor Katie Decker-Jacoby, scours the internet for the best of the best to ensure readers walk away with items recommended by our team, industry experts, and more. She has covered an ungodly amount of sales, including previous ones from REI.
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