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One of the biggest lies in the beauty industry is that you have to use expensive, fancy products to achieve elite results. While tons of beauty professionals have ties, affinities, and contractual obligations with designer brands, many swear by drugstore or equally accessible products to get their clients star-worthy outcomes. Case in point? Giovanni, one of the OG Hollywood stylist-founded haircare brands, is loved by tons of pros in the entertainment industry, including Dancing With the Stars hairstylist, Florence Witherspoon. The best part is that Giovanni’s formulas are high-end—without the price tag.
Witherspoon especially loves the Giovanni Frizz Be Gone serum, and calls it her “secret weapon.” And right now, it’s 35 percent off—perfect timing for summer (aka, humid weather).
A little will go a long way: Use one pump of Frizz Be Gone to start you off (maybe less if you have fine hair that easily gets oily) on damp hair. Though you can technically use it on dry hair, I’d recommend using this formula before you style or air dry, so that it really sets in and works its magic. The formula’s efficacy comes from its silicone-forward ingredient list (yes, silicones—which are a good thing, according to the Abbey Yung hair method and a lot of professional hair stylists) which makes hair silky smooth and shiny and protects it from damage.
Plus, it contains vitamin E for more protection and hydration, and pro-vitamin B5 (for moisture and elasticity). It’s actually a really short, clean and simple list of ingredients, and it doesn’t contain any parabens, sulfates, phthalates, or artificial dyes, so you don’t have to worry about anything icky getting and staying in your strands.
Customers aside from the Dancing With the Stars cast love the serum. One writes, “This is an amazing product! A few drops and the frizz that I normally have was gone.” Another says, “I love this product! It makes hair look fabulous—shiny, smooth, with great movement. Highly recommend.”
One curly-haired reviewers says, “It’s great. My hair was getting wiry and unruly. When I use this product, my curls came back and it gave them a beautiful shine. The product is not greasy, once applied, the feel of the hair is dry and soft. You can go to bed with it and it won’t muck up your pillow. I use Giovanni’s Frizz be Gone after I come home from work and shower (wash my hair), and the next morning I wet my hair and apply the 2chic Leave-In Conditioner. My hair looks and feels so much better even after just a few days!”
If you’re in the market for an affordable, reliable serum to keep your frizz at bay, give this stuff a shot. After all, if it can keep frizz at bay for Dancing With the Stars contestants (all that sweat on stage!), it’ll likely do the trick for you, too.
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